{"id":15467,"date":"2025-01-27T02:29:02","date_gmt":"2025-01-27T02:29:02","guid":{"rendered":"https:\/\/artoday.net\/?p=15467"},"modified":"2025-01-27T02:29:02","modified_gmt":"2025-01-27T02:29:02","slug":"at-brafa-2025-old-masters-target-new-audiences","status":"publish","type":"post","link":"https:\/\/artoday.net\/?p=15467","title":{"rendered":"At BRAFA 2025, Old Masters target new audiences"},"content":{"rendered":"<p><\/p>\n<div>\n<p>art market<\/p>\n<p>Anna Novy<\/p>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:8164 \/ 4758;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FcqivFjeH5hyiyTTuIyRqbw%252FDYS44LamprontiGallery_T638732473005549809.jpg&amp;width=910\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FcqivFjeH5hyiyTTuIyRqbw%252FDYS44LamprontiGallery_T638732473005549809.jpg&amp;width=910 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FcqivFjeH5hyiyTTuIyRqbw%252FDYS44LamprontiGallery_T638732473005549809.jpg&amp;width=1820 2x\" alt=\"\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 kdTUFJ\">\n<div overflow=\"hidden\" class=\"Box-sc-15se88d-0 dyysfQ\">\n<div class=\"Box-sc-15se88d-0\">\n<div color=\"black60\" font-family=\"sans\" class=\"Box-sc-15se88d-0 Text-sc-18gcpao-0 HTML__Container-sc-1im40xc-0 irDwAE bbAxnM eaQyqh\">\n<p>    Installation view of Lampronti Gallery booth at BRAFA 2025. \u00a9 Olivier Pirard. Courtesy of Brafa. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr\">\n<p>Now in its 70th edition, BRAFA is one of Europe\u2019s oldest and most eclectic art fairs. Rooted in old masters and antiques, the fair&#8217;s long history testifies to its evolution: over the decades it has grown to present around 20 categories of modern and contemporary art and design in the Belgian capital. <\/p>\n<p>But as well as acknowledging its storied history, this year\u2019s fair is also looking to the future, with a focus on attracting young collectors and developing a new generation of dealers.<\/p>\n<p>This year&#8217;s show, held at the stylish Expo Center in Brussels, attracted more than 130 galleries from 15 countries and remained the same size as last year. The atmosphere at Thursday&#8217;s VIP day was elegant and lively, with dealers, curators and collectors engaged in lively exchanges throughout the day. <\/p>\n<\/div>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:8192 \/ 5464;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2F-yvBojI0gPd1WeVdcK_h-w%252F%25C2%25A9%2BOlivier%2BPirardjpg.jpg&amp;width=910\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2F-yvBojI0gPd1WeVdcK_h-w%252F%25C2%25A9%2BOlivier%2BPirardjpg.jpg&amp;width=910 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2F-yvBojI0gPd1WeVdcK_h-w%252F%25C2%25A9%2BOlivier%2BPirardjpg.jpg&amp;width=1820 2x\" alt=\"\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 kdTUFJ\">\n<div overflow=\"hidden\" class=\"Box-sc-15se88d-0 dyysfQ\">\n<div class=\"Box-sc-15se88d-0\">\n<div color=\"black60\" font-family=\"sans\" class=\"Box-sc-15se88d-0 Text-sc-18gcpao-0 HTML__Container-sc-1im40xc-0 irDwAE bbAxnM eaQyqh\">\n<p>BRAFA 2025 interior view. \u00a9 Olivier Pirard. Courtesy of Brafa. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr\">\n<p>BRAFA&#8217;s DNA has always been defined by its diversity, with a carefully curated stand offering a range of exceptional pieces. Displays here span Old Master paintings, contemporary design, silverware and jewelry. While many shows focus on specific market segments, BRAFA thrives on its diversity while maintaining its regional status. &#8220;You&#8217;ll see some work and artists here that you might not see in London, Paris or New York, especially from Belgium and Northern Europe. This regional focus sets BRAFA apart,&#8221; said a spokesperson for the fair . <\/p>\n<p>This year, the fair\u2019s commitment to all areas of art history remains strong. Over the years, many participating galleries have adapted their presentations to introduce more contemporary elements, such as Geneva gallery De Jonckheere, which blends historical paintings with contemporary works. For example, the juxtaposition of works by Frans Francken II with those by Lucio Fontana creates a dialogue in the booth that resonates with different tastes . Likewise, Carlo Repetto, owner of Repetto Gallery in Lugano, Switzerland, spoke of crossing artistic periods by showing works by Fontana and Fausto Melotti. He describes the works as &#8220;classic and timeless&#8221;, appealing to an audience that appreciates both modern and traditional aesthetics. <\/p>\n<\/div>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:933 \/ 1622;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FI4Q8Ks3JUTgnV-FTMU2eAw%2Fnormalized.jpg&amp;width=450\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FI4Q8Ks3JUTgnV-FTMU2eAw%2Fnormalized.jpg&amp;width=450 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FI4Q8Ks3JUTgnV-FTMU2eAw%2Fnormalized.jpg&amp;width=900 2x\" alt=\"Fausto Melotti, \"Blue Horse\", circa 1955, sculpture, enameled ceramics, Repetto Gallery\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:2154 \/ 2155;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FeLH1lo0Jg_ltXSyKiMV8BQ%2Fmain.jpg&amp;width=450\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FeLH1lo0Jg_ltXSyKiMV8BQ%2Fmain.jpg&amp;width=450 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FeLH1lo0Jg_ltXSyKiMV8BQ%2Fmain.jpg&amp;width=900 2x\" alt=\"Lucio Fontana, Bullfight, 1950, sculpture, painted and enameled terracotta, Repetto Gallery\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr\">\n<p>Templon, which makes its debut at the art fair, also aims to establish connections between different periods through the solo booth of 83-year-old French postwar artist Fran\u00e7ois Rouan. &#8220;This selection bridges the modern and contemporary world,&#8221; said Raphael Sachsenberg, director of the Brussels gallery. The works sell for between \u20ac25,000 ($26,270) and \u20ac250,000 ($262,700).<\/p>\n<p>Boris Vervoordt of Antwerp&#8217;s veteran Axel Vervoordt gallery, which showcases Belgian and international artists such as Jef Verheyen and Pierre Culot&#8217;s mixed booth. \u201cExhibitions today are less about purely commercial transactions and more about transferring knowledge and providing a learning experience for visitors and professionals alike,\u201d he told Artsy. \u201cIn many ways, trade shows are evolving into a seminar-like environment rather than just a marketplace.\u201d <\/p>\n<\/div>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:3543 \/ 2096;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2Fbi-nlCKZUWhOmemgUAtSfg%252Ftemplon%2BBRAFA%2Binstall.jpeg&amp;width=910\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2Fbi-nlCKZUWhOmemgUAtSfg%252Ftemplon%2BBRAFA%2Binstall.jpeg&amp;width=910 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2Fbi-nlCKZUWhOmemgUAtSfg%252Ftemplon%2BBRAFA%2Binstall.jpeg&amp;width=1820 2x\" alt=\"\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 kdTUFJ\">\n<div overflow=\"hidden\" class=\"Box-sc-15se88d-0 dyysfQ\">\n<div class=\"Box-sc-15se88d-0\">\n<div color=\"black60\" font-family=\"sans\" class=\"Box-sc-15se88d-0 Text-sc-18gcpao-0 HTML__Container-sc-1im40xc-0 irDwAE bbAxnM eaQyqh\">\n<p>Fran\u00e7ois Rouan, installation view of BRAFA Templon 2025 stand. Provided by Templon.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr\">\n<p>One way this is evident is the fair&#8217;s increasing emphasis on education and appreciation, which has become a staple of its programming. BRAFA&#8217;s 2025 plans include collaboration with KIK-IRPA (Royal Institute for Cultural Heritage), which offers interactive workshops on art conservation. Guided tours, new children&#8217;s tours and lectures offer different insights into the trade fair&#8217;s offerings. <\/p>\n<p>The show also places great emphasis on the participation of young collectors and the support of emerging dealers. The launch of the &#8220;BRAFA Selected, Designed by Gert Voorjans&#8221; shared booth, curated by Belgian interior designer Gert Voorjans and designed for five young dealers, highlights the show&#8217;s approach to nurturing emerging talent. Local dealer Jonathan Kugel, who is participating in the initiative for the first time, praised the show&#8217;s efforts. \u201cBRAFA creates an environment where young dealers feel valued and encouraged to contribute, which is key to the show\u2019s long-term success,\u201d he said. At the booth, he displayed works by Dutch sculptor Caroline Smit. <\/p>\n<\/div>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:7069 \/ 4676;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FbU1unE70OMnYHLyzdAysEg%252FBRAFA%2B2025%2B-%2BGeneral%2Bview%2B%25C2%25A9%2BOlivier%2BPirard.jpg&amp;width=910\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FbU1unE70OMnYHLyzdAysEg%252FBRAFA%2B2025%2B-%2BGeneral%2Bview%2B%25C2%25A9%2BOlivier%2BPirard.jpg&amp;width=910 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FbU1unE70OMnYHLyzdAysEg%252FBRAFA%2B2025%2B-%2BGeneral%2Bview%2B%25C2%25A9%2BOlivier%2BPirard.jpg&amp;width=1820 2x\" alt=\"\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 kdTUFJ\">\n<div overflow=\"hidden\" class=\"Box-sc-15se88d-0 dyysfQ\">\n<div class=\"Box-sc-15se88d-0\">\n<div color=\"black60\" font-family=\"sans\" class=\"Box-sc-15se88d-0 Text-sc-18gcpao-0 HTML__Container-sc-1im40xc-0 irDwAE bbAxnM eaQyqh\">\n<p>Installation view of the Axel Vervoordt gallery booth at BRAFA 2025. \u00a9 Jan Li\u00e9geois. polite <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr\">\n<p>This generational dynamic runs throughout the show, highlighted by its focus on breadth. \u201cYoung dealers will naturally attract young collectors,\u201d said Brussels jeweler Sophie Derom, who was also exhibiting at the shared booth. \u201cIt\u2019s very much a cycle \u2014 we share our vision and interact with people our own age.\u201d<\/p>\n<p>In addition to younger dealers, many of the more established galleries at the show are also looking to clarify their plans to cater to a wider audience. One such example is the Dina Vierny gallery in Paris, which had an excellent booth showcasing 20th-century artists such as Henri Matisse and Fernand L\u00e9ger, as well as Raanan Levy. Works by living artists such as Ra&#8217;anan Levy. &#8220;We decided to preserve the spirit and legacy of the artists our grandmothers championed, while developing the gallery&#8217;s direction to include new artists of the modern generation,&#8221; said gallery director Pierre Lorquin. <\/p>\n<\/div>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:1000 \/ 1235;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FFoLhQtoxEbmpjTJLok_Q3Q%2Fmain.jpg&amp;width=450\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FFoLhQtoxEbmpjTJLok_Q3Q%2Fmain.jpg&amp;width=450 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2FFoLhQtoxEbmpjTJLok_Q3Q%2Fmain.jpg&amp;width=900 2x\" alt=\"Fernand L\u00e9ger, \"Parrot or Dove\", 1950, sculpture, bronze, Dina Vierny Gallery\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:672 \/ 906;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2F4b9egFZAjKLRpm6mENG_4A%2Fmain.jpg&amp;width=450\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2F4b9egFZAjKLRpm6mENG_4A%2Fmain.jpg&amp;width=450 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2F4b9egFZAjKLRpm6mENG_4A%2Fmain.jpg&amp;width=900 2x\" alt=\"Ra'anan Levy, Portes, 2014, painting, collage or other work on paper, tempera and watercolor on paper, Dina Vierny Gallery\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr\">\n<p>Indeed, while the median age of BRAFA collectors remains higher compared to more contemporary-focused events, many note a clear shift in the fair&#8217;s demographics. Recent Old Master auctions have shown surprising resilience, with many dealers noting that younger collectors are showing increasing interest in the category, both because of the undervalued status of these works and by associating them with contemporary figures in collections. Attracted by the opportunity to match the works. <\/p>\n<p>\u201cToday\u2019s young collectors have more eclectic tastes and may buy contemporary or modern art and pair it with African sculptures or Old Master paintings,\u201d notes Klaas Muller, BRAFA president and owner of the eponymous gallery. Match.\u201d <\/p>\n<p>This openness is reflected in the presentation of the stand, with a particular emphasis on modern display technology. Beatrix Bourdon, the fair&#8217;s managing director, stressed that the gallery was working hard to make the work more accessible and attractive. &#8220;Dealers interact with collectors in a way that dispels the notion that Old Masters are &#8216;outdated&#8217; and instead emphasizes their timeless appeal,&#8221; she explains. Bourdain also pointed to BRAFA&#8217;s educational initiatives, such as its new children&#8217;s guided tour service, as part of an effort to foster curiosity in the next generation. \u201cThe purpose of these visits is to help children discover and engage with art at a young age,\u201d she said. \u201cIt\u2019s important to show how the old masters resonate in a contemporary context.\u201d <\/p>\n<\/div>\n<div class=\"Box-sc-15se88d-0\">\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 idkEHS\">\n<div width=\"100%\" overflow=\"hidden\" style=\"aspect-ratio:2000 \/ 1098;max-width:100%\" class=\"Box-sc-15se88d-0 jJVzlg\"><button width=\"100%\" height=\"100%\" cursor=\"pointer\" type=\"button\" class=\"Clickable-sc-10cr82y-0 ArticleZoomButton__Button-sc-a0e66a1d-1 hgRaTA cvpDYh\"><\/p>\n<div width=\"100%\" height=\"100%\" class=\"Box-sc-15se88d-0 Skeleton__SkeletonBox-sc-1vwqe5c-0 jUKPKP\"><span class=\"LazyImage__InnerLazyImage-sc-1fxlbs3-0 elpaBN\" style=\"opacity:0\"\/><img decoding=\"async\" src=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2Fd2aAx5mO_PNKR6tBCPSn6A%252FGalerie%2BAry%2BJan%2BBRAFA%2Binstall.jpeg&amp;width=910\" srcset=\"https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2Fd2aAx5mO_PNKR6tBCPSn6A%252FGalerie%2BAry%2BJan%2BBRAFA%2Binstall.jpeg&amp;width=910 1x, https:\/\/d7hftxdivxxvm.cloudfront.net?quality=80&amp;resize_to=width&amp;src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2Fd2aAx5mO_PNKR6tBCPSn6A%252FGalerie%2BAry%2BJan%2BBRAFA%2Binstall.jpeg&amp;width=1820 2x\" alt=\"\" class=\"Image__BaseImage-sc-sq2zgu-0 fHGHfv\"\/><\/div>\n<p><\/button><\/div>\n<\/div>\n<div display=\"flex\" class=\"Box-sc-15se88d-0 Flex-sc-cw39ct-0 kdTUFJ\">\n<div overflow=\"hidden\" class=\"Box-sc-15se88d-0 dyysfQ\">\n<div class=\"Box-sc-15se88d-0\">\n<div color=\"black60\" font-family=\"sans\" class=\"Box-sc-15se88d-0 Text-sc-18gcpao-0 HTML__Container-sc-1im40xc-0 irDwAE bbAxnM eaQyqh\">\n<p>Installation view of Galerie Ary Jan&#8217;s stand at BRAFA, 2025. \u00a9 Olivier Pirard. Courtesy of Brafa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Box-sc-15se88d-0 ArticleHTML__Container-sc-72bc87bd-0 hsljei dCLIGr ArticleSectionText__ArticleHTMLLastChild-sc-dc4648d4-1 fFJXgY\">\n<p>But the fair is also sensitive to the challenges new collectors face in appreciating time-honored categories such as Old Masters. \u201cBuilding the knowledge required by the old masters takes time,\u201d said Tobias Desmet, secretary-general of the fair. &#8220;Compared to contemporary art, this is a more complex field with higher standards for quality, conservation and authenticity,&#8221; he said. That&#8217;s why we encourage young collectors to focus on learning first. &#8220;<\/p>\n<p>Despite its international appeal and influence, BRAFA remains closely tied to its European roots. The fair&#8217;s collector base reflects the region&#8217;s unique character: thoughtful connoisseurs who often view purchases as multigenerational events. The lasting impact of these local collecting traditions is evident in the participation of long-standing exhibitors such as Axel Vervoordt Gallery. \u201cIn Belgium, people of all ages, from young people to older generations, are passionate about collecting,\u201d says Boris Vervoordt. \u201cAt a show like BRAFA, we encounter customers of all ages, reflecting this broad demographic interest.\u201d As the show continues to grow as it enters its eighth decade, these demographics will become crucial. <\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.artsy.net\/article\/artsy-editorial-brafa-2025-masters-aim-new-audiences\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>art market Anna Novy Installation view of Lampronti Gallery booth at BRAFA 2025. \u00a9 Olivier Pirard. Courtesy of Brafa. Now in its 70th edition, BRAFA is one of Europe\u2019s oldest and most eclectic art fairs. Rooted in old masters and antiques, the fair&#8217;s long history testifies to its evolution: over the decades it has grown<\/p>\n","protected":false},"author":1,"featured_media":15468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-15467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artist"},"brizy_media":[],"_links":{"self":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/15467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15467"}],"version-history":[{"count":1,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/15467\/revisions"}],"predecessor-version":[{"id":15489,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/15467\/revisions\/15489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/media\/15468"}],"wp:attachment":[{"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}