{"id":8763,"date":"2024-07-02T03:48:54","date_gmt":"2024-07-02T03:48:54","guid":{"rendered":"https:\/\/artoday.net\/?p=8763"},"modified":"2024-07-02T03:48:54","modified_gmt":"2024-07-02T03:48:54","slug":"egyptian-art-consultancy-blends-ancient-and-modern","status":"publish","type":"post","link":"https:\/\/artoday.net\/?p=8763","title":{"rendered":"Egyptian art consultancy blends ancient and modern"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tLater this month, the Acropolis Museum in Athens will host a unique exhibition titled A Tale of Two Cities. The first half of the exhibition, which will run until July 16, will focus on the thousands of years of historical and cultural ties between Athens and the Egyptian city of Alexandria, while the second half of the exhibition will be held in October at the Bibliotheca Alexandrina and the Greco-Roman Museum.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tThe exhibition&#8217;s mix of historical and contemporary features is typical of its organizer, French-Egyptian curator and art consultant Nadine Abdel Ghaffar. Nearly 10 years ago, Ghaffar founded the art consultancy Art D&#8217;Egypte to address a problem: Egypt&#8217;s contemporary art had long struggled to gain the same international recognition as its rich historical artifacts and monumental archaeological landmarks. Rather than trying to escape history, Ghaffar decided to merge with it, staging high-profile exhibitions that used iconic sites such as the Great Pyramids of Giza as a backdrop to create a dialogue between the past and the present.<\/p>\n<section class=\"article-related-links \/\/ a-pull-3@tablet lrv-u-text-align-center@tablet u-width-250@tablet lrv-u-padding-lr-050 lrv-a-floated-left@tablet lrv-u-margin-r-1 lrv-u-margin-b-1\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-font-family-secondary lrv-u-font-weight-bold lrv-u-font-size-26@tablet a-pull-up-above-item\">\n<p>\t\trelated articles<\/p>\n<\/h2>\n<div class=\"u-border-color-brand-primary u-border-a-10@tablet u-padding-lr-1@tablet u-padding-b-1@tablet\">\n<div class=\"c-lazy-image  a-pull-up-item a-hidden@mobile-max u-box-shadow-medium lrv-u-margin-b-050\">\n<div class=\"lrv-a-crop-2x3\" style=\"\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/05\/mummy.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"The remains of several mummies were lined up in a row.\" srcset=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/05\/mummy.jpg 976w, https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/05\/mummy.jpg?resize=400,305 400w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"\" width=\"\"\/><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cThe whole idea was to get away from the white cube and make something meaningful with the heritage or the space we were in,\u201d Ghaffar told <em>Art News<\/em>\u201cIt\u2019s a cultural platform. My point is that you can\u2019t separate cultural heritage from art, music, theatre, film, design. They\u2019re all intertwined.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tThe most notable series at the Egyptian Art Fair is the recurring \u201cAlways Now\u201d exhibition, which held its third edition last November. Held on the Giza Plateau, the show features large-scale sculptures and installations by 14 artists, many of whom draw inspiration from the location. For example, Saudi Arabian artist Rashed Al Shashai, whose work has appeared at the 2021 Diryah Biennial and multiple editions of the Noor Riyadh Light Festival, creates site-specific installations. <em>Translucent Pyramid, <\/em>A 20-foot-tall pyramid built from wicker boxes. Egyptian artist Mohamed Banawy also contributed <em>As it goes up, so it goes down (Starry Dome)<\/em>a 30-foot-tall installation featuring starfish-shaped sculptures that reference ancient Egyptian texts.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((683\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/S4PAEmHuHFNV88zgAQEz.jpg?w=400\" alt=\"\" srcset=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/S4PAEmHuHFNV88zgAQEz.jpg 1200w, https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/S4PAEmHuHFNV88zgAQEz.jpg?resize=400,267 400w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"683\" width=\"1024\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"lrv-u-font-size-14@desktop\">Mohammed al-Banawi <em>So it goes up, so it goes down (starry dome),<\/em> At the &#8216;Always Now&#8217; exhibition in Giza, Egypt.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"lrv-u-text-transform-uppercase lrv-u-color-grey\">Image source: CulturVator<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tIn 2022, Ghaffar launched CulturVator as an evolution of Art D&#8217;\u00c9gypte. While Art D&#8217;\u00c9gypte focused on local art, the larger brand CulturVator focuses on a wider cultural spectrum, including art, film, fashion and international projects such as &#8220;A Tale of Two Cities.&#8221; The exhibition will feature work by seven artists at the Acropolis Museum\u2014three Greek and four Egyptian, primarily from Alexandria. At the same time, CulturVator will host a &#8220;parallel&#8221; event at The Lemon Tree &#038; Co. Athens-Riviera and its sister restaurant in Alexandria, Egypt, dedicated to the work of Egyptian artists. The lineup includes well-known artists such as Costas Varotsos, Danae Stratou, Omar Toussoun, Said Badr and Karim El Hayawan.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cAs a Greek artist, I see this exhibition as a creative dialogue between two ancient centers of culture and wisdom,\u201d said Dionysios Ka, whose work was featured in last November\u2019s \u201cAlways Now\u201d exhibition and will be on view in the upcoming exhibition. <em>Art News<\/em>\u201cBy connecting these two cities, Nadine has successfully reintegrated a rich historical connection \u2013 celebrating intertwined narratives and inviting audiences to reflect on the enduring legacy of these vibrant cities.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tAt the heart of CulturVator\u2019s work is a deep respect for history and its preservation. In \u201cEternity is Now,\u201d 50 centimeters of sand were laid before any artwork was placed in order to protect the underlying historical soil. For the 2017 exhibition \u201cEternal Light: Something Old, Something New\u201d at the Egyptian Museum in Cairo, Ghaffar paired more than a dozen contemporary artworks with ancient artifacts from the museum to find connections between them. She also worked with Azza Fahmy Jewellery to curate a special protective case to display jewelry from 19th-century Egyptian leader Muhammad Ali Pasha and his daughter, marking the first time these objects were on display to guests. CulturVator\/Art D\u2019\u00c9gypte and its outreach activities even operate under the auspices of UNESCO to \u201cprotect and promote the diversity of cultural expressions.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((683\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/zE9kzGmDO87HAia85KrM.jpg?w=400\" alt=\"\" srcset=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/zE9kzGmDO87HAia85KrM.jpg 1200w, https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/zE9kzGmDO87HAia85KrM.jpg?resize=400,267 400w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"683\" width=\"1024\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"lrv-u-font-size-14@desktop\">This is a photo of the installation of CulturVator\u2019s \u201cIf Walls Could Talk\u201d exhibition at Salah al-Din Citadel, one of Cairo\u2019s most famous landmarks.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"lrv-u-text-transform-uppercase lrv-u-color-grey\">Image source: CulturVator<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tThe mission to preserve cultural heritage becomes even more important as urban development threatens historic sites. Cairo\u2019s rapid transformation in recent years has resulted in many ancient tombs, cemeteries, and other historical landmarks being razed for new developments and roads. For example, since 2020, the Egyptian government has gradually demolished the historic City of the Dead Tombs, a UNESCO World Heritage Site. These efforts have continued over the past year. Meanwhile, in January, the government demolished Darb 1718, an iconic contemporary art center in the Fustat neighborhood, to make way for an elevated highway. The neighborhood, most of which has been demolished, was once home to Cairo\u2019s last traditional artisans.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cYou don\u2019t live for yourself,\u201d Gaffar said, adding that a community-focused mindset was instilled in her from a young age. \u201cYou\u2019re put into the universe to do things for other people.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tThrough Art D&#8217;Egypte and CulturVator, Ghaffar works to foster a healthy ecosystem, employing hundreds of workers to build the exhibitions and horse-drawn carriage drivers to guide visitors on art tours. According to Ghaffar, the organization&#8217;s mission to promote Egypt has allowed these workers to take pride in their contributions to the exhibitions, become friends with participating artists, and learn the stories of the artworks to educate visitors. This community-first spirit is perhaps best reflected in the fact that CulturVator&#8217;s exhibitions open with a public opening; private VIP exhibitions take place at a later date.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tJafar&#8217;s initiatives have boosted art-centric tourism, attracting international visitors who attend events she organizes. More than a thousand VIPs have come to see her &#8220;Always Now&#8221; exhibition, according to the organization.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tMohamed Awad, an architectural historian and consultant to the Library of Alexandria, told <em>Art News<\/em> &#8220;Nadine&#8217;s cultural expression brings Egyptian art into our contemporary culture. The motto is: Be proud to be Egyptian.&#8221;<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.artnews.com\/art-news\/news\/art-consultancy-culturvator-is-merging-the-ancient-with-the-contemporary-to-put-egyptian-art-on-the-map-1234710794\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Later this month, the Acropolis Museum in Athens will host a unique exhibition titled A Tale of Two Cities. The first half of the exhibition, which will run until July 16, will focus on the thousands of years of historical and cultural ties between Athens and the Egyptian city of Alexandria, while the second half<\/p>\n","protected":false},"author":1,"featured_media":8764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":{"0":"post-8763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-market-trends"},"brizy_media":[],"_links":{"self":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/8763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8763"}],"version-history":[{"count":0,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/8763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/media\/8764"}],"wp:attachment":[{"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}