{"id":8921,"date":"2024-07-04T15:46:07","date_gmt":"2024-07-04T15:46:07","guid":{"rendered":"https:\/\/artoday.net\/?p=8921"},"modified":"2024-07-04T15:46:07","modified_gmt":"2024-07-04T15:46:07","slug":"post-art-basel-small-and-mid-sized-galleries-adapt-to-market-slowdown","status":"publish","type":"post","link":"https:\/\/artoday.net\/?p=8921","title":{"rendered":"Post-Art Basel, small and mid-sized galleries adapt to market slowdown"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\t<em><strong>Notes to Editors:<\/strong> This story originally appeared in On Balance magazine. <\/em>Art News<em> Newsletter for updates on the art market and more. Sign up here<\/em> <em>Received every Wednesday.<\/em><\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tIf sales results on the first day of last month\u2019s Art Basel are anything to go by, one might think the fair was a relative success. For the big galleries, that may be true. <strong>David Zwirner<\/strong> The fair sold a Joan Mitchell diptych for $20 million. <strong>Hauser &#038; Wirth <\/strong>Although the pace of sales slowed, the most expensive work was sold for $16 million by Arshile Gorky. <strong>pace<\/strong> A painting of the show&#8217;s main character, Agnes Martin, sold for a reported $14 million. <\/p>\n<section class=\"article-related-links \/\/ a-pull-3@tablet lrv-u-text-align-center@tablet u-width-250@tablet lrv-u-padding-lr-050 lrv-a-floated-left@tablet lrv-u-margin-r-1 lrv-u-margin-b-1\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-font-family-secondary lrv-u-font-weight-bold lrv-u-font-size-26@tablet a-pull-up-above-item\">\n<p>\t\trelated articles<\/p>\n<\/h2>\n<div class=\"u-border-color-brand-primary u-border-a-10@tablet u-padding-lr-1@tablet u-padding-b-1@tablet\">\n<div class=\"c-lazy-image  a-pull-up-item a-hidden@mobile-max u-box-shadow-medium lrv-u-margin-b-050\">\n<div class=\"lrv-a-crop-2x3\" style=\"\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/GettyImages-2157690460.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"A man in an apron and white gloves holds a triptych, one of which features a distinctly skull-like face.\" srcset=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/GettyImages-2157690460.jpg 1200w, https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/GettyImages-2157690460.jpg?resize=400,281 400w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"\" width=\"\"\/><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tBut upstairs at the fair, where small and midsize galleries typically congregate, there were rumblings of a more subtle shift in market conditions. These dealers are facing shrinking margins, rising shipping and material costs, inflation and more cautious collectors. Risks for dealers <strong>Ren\u00e9 Julien Praz<\/strong> Recently told<em> Art Daily<\/em>is \u201chuge.\u201d Praz recently closed his gallery, Praz-Delavallade in Paris and Los Angeles; he cited the high overall cost of exhibiting work at international fairs as one of the factors that led to his decision. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tTransportation, insurance, on-site personnel, and booth fees all add up. \u201cWe left Florida $80,000 in the red during Art Basel in Miami,\u201d he told <em>Art Daily<\/em>&#8220;It&#8217;s like playing Russian roulette every time.&#8221;<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tNow, a month into the fair, the summer break in the art calendar is in full swing; <em>Art News <\/em>Spoken to several small and mid-sized galleries, most of them at Art Basel and one at Liste, to discuss the current market. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tNo gallery considered the recent Art Basel a failure, with top impressions including \u201cunexpectedly good,\u201d \u201crelieved,\u201d \u201cbetter than expected,\u201d and \u201cgood sales, overall good feeling.\u201d Galerie Jocelyn Wolff in Paris went so far as to say it was one of \u201cour best\u201d fairs. (However, this assessment by the founder <strong>Jocelyn Wolfe<\/strong> But the proviso states that the gallery has \u201cnever sold out a gallery exhibition or fair booth.\u201d)<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tHowever, dealers do feel that the market is very different from 2019, or even from the first show after the outbreak of the epidemic. <strong>Alex More<\/strong>Co-founder of Mor Charpentier in Paris and Bogota <em>Art News<\/em>\u201cArt Basel is still the most prestigious fair, where we bring the best work and where you can connect with people you wouldn\u2019t normally connect with\u2026 but I think the level and the volume has gone down.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tDealers said sales activity at both Basel and Liste was not uniform. Some dealers said a lot of work was sold on the first day, which is typical, while others said the move was a departure from \u201cone-day shows,\u201d where sales mostly happen during the opening, and a good indicator of where the fair will go next. Notably, smaller galleries tend to say they traditionally sell throughout the week of Art Basel, with first-day sales setting the tone. Now, collectors are putting auctions on hold, and dealers are seeing mixed sales throughout the weekend.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tThe slower atmosphere is consistent with the \u201coverall slowdown\u201d in the market over the past six months to a year, dealers said. \u201cCollectors are very selective, which I think is a good thing, but it\u2019s back to a slower pace now, which was too fast since the pandemic,\u201d said Chicago dealer <strong>Monique Meloche<\/strong> Tell <em>Art News<\/em>\u201cThe market went crazy when the pandemic broke out, but that\u2019s not true. This pace can\u2019t be sustained.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tFor Wolff, the reason for the slowdown is not a lack of willing collectors but a \u201cpricing trust issue.\u201d <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tWolfe believes this is because original prices for works by some mid-career artists with fast-growing careers are higher, while the value institutions generally place on contemporary artists is \u201cweaker than it used to be.\u201d Museums, he says, are \u201cbeing challenged in their recognition\u201d and are \u201cnot as readable\u201d today, especially for collectors who are less interested in certain identity-themed works popular in institutional exhibitions. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cThere\u2019s always been a gap between what the art market values \u200b\u200band what museums value,\u201d Wolff said. \u201cBut now it\u2019s a little more complicated and the prices are higher.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tHowever, for these small and mid-sized galleries, the economic slowdown has made the calculations around art fairs trickier, especially when you consider the operating costs of art fairs. As multiple dealers said <em>Art News<\/em>The costs of painting, shipping, mounting, storage and other indirect costs have risen sharply, with Meloche saying they are \u201cat least 50% higher than before the pandemic.\u201d Collectors are also feeling the impact of these costs, and Meloche said they continue to gravitate toward collecting paintings because of their effectiveness. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t&#8220;I&#8217;m not complaining.&#8221; <strong>Jose Curry<\/strong>Co-founder of Kurimanzutto in Mexico City and New York <em>Art News<\/em> Art Basel. \u201cWe\u2019re doing well, but the fact is that the average shipping cost is much higher than it was two or three years ago, so the margins are much lower. So, you can feel that.\u201d<\/p>\n<p>These issues are particularly acute for galleries from the Global South. <strong>Catalina Casas<\/strong>The founder of Bogota gallery Casas Riegner told <em>Art News<\/em>South American galleries need to hold fairs \u201cbecause it activates our market in a way\u201d, but the costs make it difficult to compete. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cBut I think if the art world wants us to survive, what they need to think about is: On what terms are we competing?&#8221; Casas said. &#8220;We are essentially competing on the same terms as the galleries that occupy the higher end of the market, and I have to sell my entire booth to sell one work at a major gallery.&#8221;<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1200px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((800\/1200)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/Artbasel_be9126.jpeg?w=400\" alt=\"Visitors take selfies in front of the installation \" honouring=\"\" wheatfield=\"\" a=\"\" confrontation=\"\" by=\"\" american=\"\" artist=\"\" agnes=\"\" denes=\"\" at=\"\" the=\"\" messeplatz=\"\" project=\"\" art=\"\" basel=\"\" fair=\"\" for=\"\" modern=\"\" and=\"\" contemporary=\"\" in=\"\" northern=\"\" switzerland=\"\" on=\"\" june=\"\" valentin=\"\" flauraud=\"\" afp=\"\" restricted=\"\" to=\"\" editorial=\"\" use=\"\" mandatory=\"\" mention=\"\" of=\"\" upon=\"\" publication=\"\" illustrate=\"\" event=\"\" as=\"\" specified=\"\" caption=\"\" srcset=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/Artbasel_be9126.jpeg 1200w, https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/06\/Artbasel_be9126.jpeg?resize=400,267 400w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"800\" width=\"1200\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"lrv-u-font-size-14@desktop\">Visitors to Art Basel take selfies in front of an installation by Agnes Denes <em>Wheat Field &#8211; Confrontation <\/em> (2024), at Exhibition Square. <\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"lrv-u-text-transform-uppercase lrv-u-color-grey\">Photo: Valentin FLAURAUD \/ AFP<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tShe said this year\u2019s fair was better than last year\u2019s, with galleries showing works priced from $7,000 to $95,000. But because deals at the fair are still being negotiated, it\u2019s difficult to fully assess this year\u2019s performance.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tGeopolitical concerns have loomed over the market in recent years, and particularly over the past 12 months, and all dealers agree that they have caused collectors to be cautious and, in some cases, not to travel at all. Curry said issues such as the wars in Ukraine and Gaza, and the turmoil of elections in the United States and Europe have created a \u201cclimate of uncertainty.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cPeople are holding onto assets and not spending like they used to,\u201d Curry said. \u201cEveryone is waiting to see what\u2019s going to happen, so that could lead to a tightening of the market, so there\u2019s not as much liquidity as there has been in years past.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tWhile the tight market has led some to conclude that collectors are seeking out \u201csafer,\u201d more established names, all of the gallerists interviewed stressed the need to stick with their own unique projects and even be willing to take more risks. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tMor Charpentier, for example, plans to open a new space in the Marais district of Paris in October to coincide with Art Basel in France that will be twice the size of its current space. The gallery is also investing in its residency program in Colombia. <strong>Jochen Mayer<\/strong>The co-founder of Berlin&#8217;s Meyer Riegger Gallery has opened a new gallery in Seoul as an alternative to attending multiple Asian fairs each year, hoping to help build long-term relationships in Korea and Asia through a permanent space. <strong>Bomb Plan <\/strong>During Covid, continued to develop its summer spaces opened in the Spanish countryside in partnership with Prats Nogueras Blanchard (in Barcelona and Madrid).<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cIt\u2019s true that fairs are necessary, they bring you visibility and sales, especially if you\u2019re from somewhere like Barcelona that\u2019s not the epicenter of the art world, but this spirit of collaboration that we\u2019ve experienced during the pandemic, where you share energy, artists, collectors and costs, is definitely something to continue to remember,\u201d the gallery told <em>Art News<\/em> In an email.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\tFor Meloche, staying the course means continuing to make slow but steady progress with artists and making a greater effort to meet collectors in person, whether that\u2019s visiting their homes to have deeper, serious conversations about an artist\u2019s work and practice, or working with other galleries to make sales together. <\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n<p>\t\u201cNow is also the time when you have to stay true to yourself,\u201d said Curry of Curry Manzutto. \u201cNow you can\u2019t change your look and just follow the crowd. I think that\u2019s very damaging for artists.\u201d<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.artnews.com\/art-news\/market\/art-basel-small-midsize-galleries-market-slowdown-1234711430\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notes to Editors: This story originally appeared in On Balance magazine. Art News Newsletter for updates on the art market and more. Sign up here Received every Wednesday. If sales results on the first day of last month\u2019s Art Basel are anything to go by, one might think the fair was a relative success. For<\/p>\n","protected":false},"author":1,"featured_media":8922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":{"0":"post-8921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-market-trends"},"brizy_media":[],"_links":{"self":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/8921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8921"}],"version-history":[{"count":0,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/posts\/8921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=\/wp\/v2\/media\/8922"}],"wp:attachment":[{"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artoday.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}